James W Mataitis Bailey is a multifaceted creative from Sydney, Australia based in Los Angeles since 2012. Bailey has worked across various creative industries in numerous roles including design, direction, photography and branding for the likes of Rihanna, Jay-Z, Nike, LVMH, The Weeknd, A24, Universal Music Group along with numerous musical acts and fashion brands. Projects ranging from editorial to commercial, micro to macro outlooks, whilst both freelance and an associate creative director at WP&A.
An early component in the on line visual canon, founded 'Yimmy Yayo', a reference and aesthetic dialogue project during college that has been quoted as inspiration for some of the creative industries leaders since 2008 — Chris Black, Public Announcement
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